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Modern Food Industry
If food companies simply sold food, why do they spend billions studying your brain?
Why do they employ top ranking psychologists and psychiatrists?
Why are children’s cereals brighter than adult foods?
Why are fast-food logos red and yellow?
Why are sweets deliberately placed at the supermarket checkout where tired parents and children make last minute decisions?
Why are billboards for burgers, soda, pizza, and fried chicken strategically placed along highways, near schools, and in busy towns?
Because they are not only competing for your money. Their business is based on competing for your habits.
The modern food industry understands that the more you crave a product, the less they have to convince you to buy it.
Many ultra processed foods are carefully engineered to combine sugar, refined starches, seed oils, and flavorings in ways that make them very appealing.
This is called the bliss point. The combination that keeps people wanting another bite.
Ask: “What are they trying to make me feel ?”
Because the strongest addiction often begins long before the first bite. It begins with the story you’re sold.
Then comes their marketing strategy.
- A smiling family.
- A superhero on a cereal box.
- A cartoon character holding a sugary drink.
- A catchy jingle your child can sing before they can read.
- A commercial that tells you a soft drink means happiness.
- A burger means friendship advert.
- Ice cream means comfort advert.
- Chocolate means love.
Their products move from just food to a reward, a celebration, a stress reliever a companion or an escape.
And once emotions become attached to eating, breaking the habit becomes much harder.
Can you now relate,”emotional eating””Stress eating”?
Ask yourself, when was the last time you saw a billboard encouraging you to eat eggs,fatty beef, vegetables, complex carbs, sardines(omena), or liver?
Nature doesn’t have a marketing department.
Whole foods don’t need cartoons, celebrities, billboards or TV display.
The less a food has to advertise itself, the more likely it is that your body already knows what to do with it.
The greatest freedom is not the freedom to eat everything, but to choose without being manipulated.
If it’s marketed, you are the product.